Coming up with real estate video ideas is hard – yet video marketing is one of, if not, the most powerful tool for agents today. Obviously you already know that though because you’re here reading this blog. So let’s just get into it! We’ve created a list of 10 real estate video ideas you can use to have confidence and get results from your video marketing strategy.
Whether you’re looking for video ideas to promote and sell your listings or to promote yourself, we’ve got everything you need here. Jump ahead to what interests you:
Videos to Promote your Listings
- Listing Videos
- Drone Videos
- Coming Soon Videos
- Neighbourhood Videos
- Lifestyle Videos
- Listing Reels and TikToks (Social Media)
Videos to Promote your Brand
Videos to Promote your Listings
1. Listing Videos
Listing videos, virtual tours, real estate videos – whichever you prefer to call them – are essential in real estate video marketing. They are a step above listing photos and provide buyers with a full showcase of the property, layout, and best features. A well-crafted listing video is especially effective at helping viewers visualize their own life in the home and can make a property stand out in a crowded market. But they’re not only powerful tools to sell your listings, they also show off your marketing tactics to prospective sellers.
Listing Video Example
2. Drone Videos
Drone videos offer a unique perspective on properties that traditional video can’t capture. These aerial views show off the entire property, including the landscape, neighborhood, and nearby amenities. Drone footage is particularly effective for large estates, waterfront properties, and homes with significant outdoor features. It provides potential buyers with a comprehensive view of the property’s surroundings, adding an extra layer of appeal.
Listing Video with Drone Example
3. Coming Soon Videos
Building anticipation is a great strategy in real estate. “Coming Soon” videos create buzz and excitement for properties that are about to hit the market. These teasers give a sneak peek of the exterior property, highlight key features, and provide a brief overview of what buyers can expect. Sharing these videos on social media and your website can generate interest and early leads.
Coming Soon Video Example
This coming soon features the agent introducing the listing – what we call AGENT INTROS. Agent intros are always free and included in all our listing videos.
4. Neighbourhood Videos
When selling a home, the neighborhood is just as important as the property itself. Neighborhood videos give potential buyers a sense of the community, showcasing local amenities, parks, schools, and attractions. Highlight the unique aspects of the area that make it an attractive place to live. This type of video can be particularly persuasive for buyers who are relocating from another city or state.
Listing Video with Neighbourhood Amenities Example
Skip to the end to view the neighbourhood amenities included in this listing video.
5. Lifestyle Videos
Lifestyle videos provide potential buyers with a vivid picture of what life could be like living in your listing. These videos go beyond the four walls of the house, using actors and storytelling to present a complete lifestyle. Videos like this are a little more complex, offering a full narrative, but work wonders to help buyers envision themselves in their new home and create an emotional connection that can drive their decision-making process.
Lifestyle Video Example
6. Listing Reels and TikToks
We call them listing reels or TikToks, but we’re referring to any short form vertical video (a hugely popular format on social media today!) Creating these listing reels and TikToks allows you to reach a wider audience with quick, engaging content. These videos are concise, focusing on the most eye-catching features of the property and use trending music and effects to make them more discoverable and shareable.
Listing Reel Video Example
Videos to Promote your Brand
7. Brand Introduction Videos
A brand introduction video is a powerful way to introduce yourself and your real estate business to potential clients. This video should convey your mission, values, and what sets you apart from other agents. Share your story, highlight your experience, and showcase any awards or accolades. These videos are a perfect personal touch to add on your website and other marketing channels.
Brand Introduction Video Example
8. Client Testimonial Videos
Client testimonials are the word of mouth of video marketing and are incredibly influential. Videos of satisfied clients sharing their positive experiences lets prospects know what to expect from working with you and as the message comes from an authentic third party, this helps build credibility and trust. Encourage past clients to speak about their journey, from finding the perfect home to the closing process.
Client Testimonial Video Example
9. Promotional Videos
Promotional videos can highlight special offers, events, or the general services you provide. Whether it’s a limited-time discount, a community event, or promotional campaign, these videos encourage action and are great for digital ads or commercials. The key here is to focus on your customers and why they should care about your offer.
Promotional Video Example
10. Event Videos
Event videos are an excellent way to highlight not only your real estate business, but your active community involvement. Capture footage from open houses, property tours, community events, charity functions, or any industry conferences. By featuring events, you can demonstrate your local expertise, build credibility, and create a sense of excitement around your brand. Share these videos on your social media platforms and website to engage your audience and keep them informed about upcoming opportunities to interact with you in person.
Event Video Example
11. BONUS: Social Media Videos
Social media videos are a great way to reach new audiences and if you do it right, you can make your channels a go-to resource where they keep coming back. This is the goal to drive prospects through the sales funnel – think about giving your audience a reason to hit follow and a reason to keep following. We’ve created a quick list of social media video ideas here:
- Home Buyer/Seller Tips Video Series
A tips series is a valuable resource – create videos that offer advice and insights like navigating the mortgage process or home staging.
- Market Update Videos
Share the latest trends, statistics, and insights about the local real estate market.
- Trending Videos
Stay relevant by creating videos that tap into current trends to help you get discovered!
- FAQ Videos
Create FAQ videos addressing common inquiries about the buying and selling process, financing options, market conditions, and more.
- Behind the Scenes Videos
Show your audience what goes on behind the scenes – whether it’s a day in the life or preparing a home for an open house.
Professional Real Estate Video Production
Getting started with your real estate videos is usually the hardest part, that’s where professionals come in to help. Whether you have a listing coming to market or want to build your brand presence, a professional production team will help you up your marketing game to get more leads and clients, and make you look good in the process.
At Maddox Media, we provide all of these video services mentioned and would be thrilled to chat with your about your next video project.
Real Estate Video Production through the GTA, Durham Region, and Northumberland
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