As a successful realtor, you know how important professional property photography is to market your listings on MLS, but if you’re reading this, you’re looking to get more out of your photos. Real estate photos hold untapped potential to enhance your brand, attract new leads, and increase marketing ROI. Let’s explore five ingenious ways to repurpose real estate photos so you get the most value long after the sale of your listing.
In a rush? Jump ahead!
- Reuse the Photos on your Website and Blog
- Convert the Images into Social Media Posts
- Use Property Photos in Client Meetings and Presentations
- Use the Images in your Print and Digital Content
- Include the Photos in your Email Newsletters
1. Reuse the Photos on Your Website and Blog
Say goodbye to stock photos and use professional property photos you already have on your website and to accompany your blog content! Not only that, real estate photos can be paired with testimonials or case studies of your past listings.
Incorporating high-quality listing photos not only establishes credibility but lets you demonstrate your marketing tactics and track record to prospective buyers and sellers.
2. Convert the Images into Engaging Social Media Posts
Social media is a powerful tool for real estate agents to connect with their audience and foster a sense of community around their brand, but a common problem is a lack of content.
Repurposing real estate photos into captivating social media posts can spark interest and engagement, far beyond just posting about your listings! Share educational tips, highlight staging success, or run polls on your stories using the photos.
Upload them on Google Business Profile
Buyers and sellers often turn to Google when searching for local realtors. Why not maximize your online visibility by optimizing your Google Business Profile? By reusing real estate photos on your business’s profile, you get to show off captivating visuals right where your customers are looking. Plus, Google Business Profiles with high quality photos rank higher!
3. Share the Property Photos in Client Meetings and Presentations
Enhance client meetings and presentations by repurposing and incorporating real estate photos as visual aids. Whether you’re discussing market trends, staging plans, or your portfolio, share real stories and add credibility to your presentations.
4. Repurpose the Images in Your Print and Digital Content
From flyers and brochures to webinars and e-books, leveraging marketing content has never been easier. You can recycle previous real estate photos for your current print materials or digital offerings. It’s not just for the sake of repurposing, authentic and high quality property images maintain audience engagement.
5. Include the Photos in Your Email Newsletters
Email newsletters are a cost-effective way to nurture client relationships and stay top-of-mind. Repurpose real estate photos to accompany your client emails, like when you’re highlighting success stories or sending out local market insights.
In the competitive world of real estate, every opportunity to differentiate yourself matters. By repurposing real estate photos beyond the sale, you can engage your audience, and attract new business all the while getting more out of your investment.
But What About Licensing?
You’re probably wondering, “can I use these strategies?’’ YES. At Maddox Media, we celebrate when realtors continue to use our photos long after their listing has sold. We want you to get the most out of your package.
If that sounds like something you like, hop on over to our real estate page to learn more about our photo packages. We serve Toronto, throughout the GTA, and Northumberland in Ontario.
Or call us to book now:
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