For the past couple of years, video has been and is still the hottest marketing trend, but it’s not just a fad. There’s a reason video marketing is so popular. It works, and it works well! That’s why we’ve created the ultimate list of the 10 most effective types of corporate videos with EXAMPLES, so you too can get started and get some inspiration while you’re here. The first three are what we, at Maddox, consider the essentials – the ones to make sure your business has to drive more leads and grow.
Looking for something specific? Skip ahead!
The Essentials
The Video Mavens
- Promotional Video
- Commercial Video
- Corporate Events Video
- Training Video
- Recruiting Video
- How-To Video
- Social Media Video
The Essentials
Company Overview Video
No matter what industry you’re in, showing your brand’s personality is essential to building relationships with your customers. A simple company profile video highlights your company’s mission, employees, or a founding story that helps to introduce you to your customers and shows what makes you unique. You can even turn one profile video into snippets, highlighting your company’s culture – great for corporate websites on your homepage, about page, or even as part of a presentation to potential clients.
Company Profile Video Example
Product or Service Explainer Video
After your prospects have watched the company overview video, give them something to buy! An informational video about your product or service can go a long way toward helping your audience understand how it works. If you offer a service, find a way to bring your value to life. Connect with your customers and show them what problem your product or service solves.
Explainer Video Example
Customer Testimonial Video
Customer testimonial videos feature happy customers sharing their positive experiences with your brand. Seeing real people use your product or service and how it has affected their lives is an invaluable tool to getting your clients through the sales funnel. These videos build trust and credibility through authentic endorsements. Ask your best clients to answer a few questions about how your product has worked for them, how your service was, and what their favourite part about working with you is.
Customer Testimonial Video Example
The Video Mavens
If you’ve got the essentials down, congrats your business is a content maven! Keep growing with seven more types of corporate videos to build your brand, and connect with your customers and team.
Promotional Video
Promotional videos are designed to create buzz around your product, service, or event. These videos tell a story through engaging visuals to capture the viewer’s attention. They’re great for your marketing campaigns, commercials, new launches, or general promotional content to drive awareness or sales. The key here is to think about what message you want to promote and how you can portray that to customers.
Promotional Video Example
Commercial Video
Similar to promotional videos, commercials are designed to promote a product or service to a broad audience and are typically short, highly polished, and crafted to leave a lasting impression on viewers. They often feature a strong call to action, and evoke strong emotional connections and brand loyalty through memorable storytelling and high production value.
Commercial Video Example
Corporate Events Video
Corporate event videos capture the highlights of your company event, such as a conference, trade show, holiday party, or meeting. These videos can be used for internal purposes or shared externally to show your brands active engagement in your industry or community – great for building brand loyalty!
Event Video Example
Training Video
Training videos are essential for onboarding new employees or educating current staff about new processes or tools. These videos can range from simple screen recordings with voiceovers to fully produced instructional videos using your team. Training videos help ensure your employees have all the resources they need in their back pocket to perform well and are especially handy for complex equipment or software training.
Training Video Example
Recruiting Video
Finding the right hire can be tricky. Recruiting videos are designed to attract top talent by showcasing what makes your company a great place to work! These videos often feature employee testimonials, office tours, and highlights of company culture. Think about what your company offers and what makes you stand out as a hiring brand.
Recruiting Video Example
How To Video
How-to videos offer instructional content that teaches viewers how to accomplish a specific task related to your product or service. These videos are especially valuable for customer support and can reduce the workload on your service team. How-to videos are also great for positioning your company as a thought leader, driving potential customers to your content for industry know-how. Compile a list of frequently asked questions from your customers and turn those into how-to videos for a great place to start.
How To Video Example
Social Media Video
Social media videos are short, engaging videos created specifically for social media marketing. These videos can range from promotional and educational content to behind-the-scenes footage or fun company videos to show off your brand’s personality. They are designed to connect with and provide value to your audience and capture attention quickly with a strong hook.
Social Media Video Example
Getting Started
Getting started with video content mainly comes down to what you’re looking for; whether your brand needs a professional video production team or you’re planning to take on the project internally. (Yes, we are a production company but you can absolutely create amazing videos in-house yourself on an iPhone!). Either way, you can use this list as your guide to decide what you want to create.
If you like the examples you saw above or need an easy approach to creating corporate video, we’d be happy to chat with you about your next project. We work closely with you from ideation and scripting to production and editing.
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